Name: Hisense 40 Inch Smart TV 40A4NTUK - FHD Resolution, Natural Colour Enhancer, DTS Virtual:X & Dolby Audio, AI Sports Mode, VIDAA OS with Youtube, Netflix and Disney+ and Freeview Play (2024 Model)
Brand: Hisense
SKU: B0CYCGW31V
Price: 175.37 GBP
Availability: InStock

Introduction

Looking for a reliable 40 tvs in 2025? You’re not alone. With so many models available today, it’s easy to get lost—especially when descriptions are vague or customer reviews are all over the place. That’s why we decided to sort things out. Not by claiming to know everything, but by analyzing what sells well, what real users say, and what’s worth your attention both on paper and in practice. Our goal isn’t to drown you in technical details, but to guide you toward the best possible choices—without wasting hours comparing on your own. In short, a practical and hopefully useful guide.

See the full ranking

Our Top 3

PromoN° 1

Hisense 40 Inch Smart TV 40E4NTUK - FHD Resolution, Natural Colour Enhancer, DTS Virtual:X & Dolby Audio, AI Sports Mode, VIDAA OS with Youtube, Netflix and Disney+ and Freeview Play (2024 Model)

[VIDAA TV] Welcome to the future of TV! Our state-of-the-art operating system seamlessly unifies your favorite international and local content, tailored to your unique preferences and easy to find. Immerse yourself in a world of endless entertainment, featuring top-rated shows, blockbuster movies, and more - all personalized and conveniently accessible. Upgrade your viewing experience today and take control of your entertainment options!
[Natural Colour Enhancer] Ever noticed how lifeless nature looks on TV? With Natural Colour Enhancer, witness grass at its greenest and wildflowers in vibrant bloom. Experience nature, on screen as in real life.
[AI Sports Mode] Tired of muffled commentary and blurry action? AI Sports Mode leaps to the rescue. Automatically detecting the game, enhances visuals and audio for a stadium feel. Now, enjoy every match, every play, flawlessly.
[DTS Virtual:X and Dolby Audio] Movies, TV shows, sports, music—the entertainment you love is even better when you hear it on Hisense TV with DTS Virtual:X and Dolby Audio. Its crystal clarity, easy-to-hear dialogue, great detail, and realistic surround sound effects all come together to dial up the impact of your favorite scenes and events.
[Share to TVl] Switching between devices is old school. Hisense's Share-to-TV beams your favorite content from your device straight to your TV. Mirror or just share—it’s your choice, and it's hassle-free.

N° 2

TCL 40SF540K 40-inch FHD Smart Television - HDR & HLG-Dolby Audio-DTS Virtual X/DTS-HD-Metal Bezel-less-Dual-band Wifi 5-with Fire OS 7 system

See every detail with FHD: Compared to high definition screens, full high definition screen can present you with twice the real and detailed picture. Sit still and enjoy incredible picture details as the film makers intended.
Endless entertainment: With Fire TV built-in, enjoy endless entertainment on thousands of apps and channels, including BBC iPlayer, Netflix, Prime Video, YouTube, Disney+, NOW, Freeview play and many more. (subscription fees may apply)
Theatrical Sound Enjoyment: Inserted Dolby Decoder, giving you a memorable viewing experience with a pure, deep and impactful surround sound. DTS Virtual X /DTS-HD makes an enveloping sound that appears to emerge above, besides, and behind you, providing an immersive experience in any space.
Smart voice control: Control the Smart TV easily with the included Voice Remote with Alexa. Change channels, adjust volume, open apps and much more. You can also operate other compatible smart home devices in your household with your voice.
Mira Cast & Airplay 2 : Smart Cast helps you to gain considerable comfort by viewing and playing the media assets contained on your Android, iOS and Mac devices via Miracast and AirPlay.

N° 3

Hisense 40 Inch Smart TV 40A4NTUK - FHD Resolution, Natural Colour Enhancer, DTS Virtual:X & Dolby Audio, AI Sports Mode, VIDAA OS with Youtube, Netflix and Disney+ and Freeview Play (2024 Model)

Picture Quality: Full HD (1920x1080) | Refresh Rate: 60 hertz | 178 wide viewing angle | AI Sports Mode
Sound: 14 Watts Speakers | DTS Virtual: X
Connectivity: WiFi Built-in| Screen Mirroring |2 x USB 2.0 Ports to connect hard drives and other USB devices | 2 x HDMI 1.4 (HDMI 1 eARC supported) to connect latest gaming consoles, set-top box, Blu-ray Players | Ethernet | 3.5mm earphone Jack
Design: Dual Stand | Bezelless Design
Smart TV Features: VIDAA U7 OS| Supported Apps: Freeview Play, Netflix, Youtube, Apple TV, Disney+, Paramount Plus, NOW TV, Prime Video, BBC iPlayer, ITVX, All 4, My5, UKTV, Britbox, Channel 4, BBC News, BBC Sport, Rakuten TV, UEFA TV, Redbull TV, Chili, Plex, NBA etc.

How to choose a good 40 tvs?

On the surface, choosing a 40 tvs seems simple. But once you dig in, it gets more complicated. Between technical differences, unfamiliar brands, and unclear features, it’s better to ask the right questions:

Usage: Will you use it daily or only occasionally? That heavily influences the right model.
Budget: No need to go for the most expensive one right away. What matters is the value for money.
Key factors:

Durability, build quality, lifespan
Truly useful features (not just marketing buzz)
User reviews, especially after weeks or months
Availability of customer service in case of issues

We’ve cross-checked multiple sources: Amazon data, detailed reviews, search trends… and a bit of intuition too—because numbers don’t tell the whole story. This mix allows us to build our ranking, which we update regularly. The goal isn’t to just list names but to guide you toward what truly works.

Our Top 10 Best 40 tvs

PromoN° 1

Hisense 40 Inch Smart TV 40E4NTUK - FHD Resolution, Natural Colour Enhancer, DTS Virtual:X & Dolby Audio, AI Sports Mode, VIDAA OS with Youtube, Netflix and Disney+ and Freeview Play (2024 Model)

[VIDAA TV] Welcome to the future of TV! Our state-of-the-art operating system seamlessly unifies your favorite international and local content, tailored to your unique preferences and easy to find. Immerse yourself in a world of endless entertainment, featuring top-rated shows, blockbuster movies, and more - all personalized and conveniently accessible. Upgrade your viewing experience today and take control of your entertainment options!
[Natural Colour Enhancer] Ever noticed how lifeless nature looks on TV? With Natural Colour Enhancer, witness grass at its greenest and wildflowers in vibrant bloom. Experience nature, on screen as in real life.
[AI Sports Mode] Tired of muffled commentary and blurry action? AI Sports Mode leaps to the rescue. Automatically detecting the game, enhances visuals and audio for a stadium feel. Now, enjoy every match, every play, flawlessly.
[DTS Virtual:X and Dolby Audio] Movies, TV shows, sports, music—the entertainment you love is even better when you hear it on Hisense TV with DTS Virtual:X and Dolby Audio. Its crystal clarity, easy-to-hear dialogue, great detail, and realistic surround sound effects all come together to dial up the impact of your favorite scenes and events.
[Share to TVl] Switching between devices is old school. Hisense's Share-to-TV beams your favorite content from your device straight to your TV. Mirror or just share—it’s your choice, and it's hassle-free.

N° 2

TCL 40SF540K 40-inch FHD Smart Television - HDR & HLG-Dolby Audio-DTS Virtual X/DTS-HD-Metal Bezel-less-Dual-band Wifi 5-with Fire OS 7 system

See every detail with FHD: Compared to high definition screens, full high definition screen can present you with twice the real and detailed picture. Sit still and enjoy incredible picture details as the film makers intended.
Endless entertainment: With Fire TV built-in, enjoy endless entertainment on thousands of apps and channels, including BBC iPlayer, Netflix, Prime Video, YouTube, Disney+, NOW, Freeview play and many more. (subscription fees may apply)
Theatrical Sound Enjoyment: Inserted Dolby Decoder, giving you a memorable viewing experience with a pure, deep and impactful surround sound. DTS Virtual X /DTS-HD makes an enveloping sound that appears to emerge above, besides, and behind you, providing an immersive experience in any space.
Smart voice control: Control the Smart TV easily with the included Voice Remote with Alexa. Change channels, adjust volume, open apps and much more. You can also operate other compatible smart home devices in your household with your voice.
Mira Cast & Airplay 2 : Smart Cast helps you to gain considerable comfort by viewing and playing the media assets contained on your Android, iOS and Mac devices via Miracast and AirPlay.

N° 3

Hisense 40 Inch Smart TV 40A4NTUK - FHD Resolution, Natural Colour Enhancer, DTS Virtual:X & Dolby Audio, AI Sports Mode, VIDAA OS with Youtube, Netflix and Disney+ and Freeview Play (2024 Model)

Picture Quality: Full HD (1920x1080) | Refresh Rate: 60 hertz | 178 wide viewing angle | AI Sports Mode
Sound: 14 Watts Speakers | DTS Virtual: X
Connectivity: WiFi Built-in| Screen Mirroring |2 x USB 2.0 Ports to connect hard drives and other USB devices | 2 x HDMI 1.4 (HDMI 1 eARC supported) to connect latest gaming consoles, set-top box, Blu-ray Players | Ethernet | 3.5mm earphone Jack
Design: Dual Stand | Bezelless Design
Smart TV Features: VIDAA U7 OS| Supported Apps: Freeview Play, Netflix, Youtube, Apple TV, Disney+, Paramount Plus, NOW TV, Prime Video, BBC iPlayer, ITVX, All 4, My5, UKTV, Britbox, Channel 4, BBC News, BBC Sport, Rakuten TV, UEFA TV, Redbull TV, Chili, Plex, NBA etc.

N° 4

RCA Roku TV 40" FHD Smart TV, RK40FQ1 40 Inch TV with Apple TV+ BBC Netflix Freeview, HDR Dolby Audio HDMI USB Port, Large Screen TV for Living Room

RCA 40" Smart TV: Your RCA 40" FHD LED TV has a slim and lightweight design that saves you space and is perfect for your living room, home, meeting room.
Roku Smart TV: Your RCA TV is equipped with Roku operating system, which provides rich content. With built-in apps like BBC, Netflix, Freeview Play, Disney+, you can explore your favorite shows and movies.
HDR Technology: HDR technology enables an ultra-wide color space to display images with a high dynamic range, allowing you to enjoy more picture detail.
High Quality Sound System: Dolby Audio and DTS Studio Sound on your RCA TV simulates surround sound without additional loudspeakers, allowing you to enjoy rich stereo sound and immersive virtual surround sound.
Various Extension Interfaces: This compact and portable RCA TV has 2 x HDMI port, 2 x USB port, 1 x RF Input, 1 x RJ45, 1 x Optical. Various interfaces allow you to expand more devices on this TV.

N° 5

Philips 40PHS6009 Full HD LED Smart TV - 40 Inch Display with Pixel Plus, Titan OS Platform and Dolby Digital Sound, Works with Alexa and Google Voice Assistant - Matt Black

SHARP PICTURE: Love everything you watch on this HD LED TV. Philips Pixel Plus engine optimizes picture quality to deliver sharp images, rich colours, and smooth motion. You get the best possibleviewing experience every time.
TITAN OS PLATFORM: Find what you love with our TITAN OS smart TV platform. Enjoying a series? Continue watching straight from the home screen. Looking for something new? Browse categories and see suggestions from top streaming services in one place.
DOLBY AUDIO: Be immersed in your favorite shows and movies. This LED smart TV supports Dolby Audio for crisper, clearer sound. Whatever you love to watch, youll hear it better.
SUSTAINABLE MATERIALS: With its almost bezel-free screen, this sleek 4K UHD TV looks great in any room. The TV remote uses recycled plastic, our packaging uses FSC-certified recycled cardboard, and inserts are printed on recycled paper.
AI VOICE CONTROL: You can ask Alexa to control the TV via Alexa-enabled devices, or you can control your TV via Google smart speakers.Use your voice to find movies and shows, get recommendations, and more.

PromoN° 6

Toshiba 40LF2F53DB, 40 Inch Full HD Fire TV, TRU Resolution, TRU Micro Dimming, HDR10, Dolby Audio

TRU Micro Dimming improves contrast, focussing on all the different regions of the image. TRU Resolution upscales a wide variety of non-HD content, delivering a more refined image that feels fully immersive.
Dial up the impact of your entertainment with the enhanced sound of Dolby Audio. It delivers crystal clarity, easy-to-hear dialogue, great detail, and realistic surround sound to make the entertainment you love even better.
Step into the action with increased clarity and detail.
High Dynamic Range offers better contrast, greater brightness levels and a wider colour palette. Films and TV shows will look more life-like with supported content.
Get right to your good stuff - Fire TV is designed for TV watchers. With all of your favourite films, TV shows, apps, and other content in one place, you can access whatever you’re in the mood for.

PromoN° 7

CHiQ ROKU TV L40G5NK, 40 Inch Smart TV, FHD, HDR10, Dolby Audio, Mobile Control, Voice Assistant, BBC, Disney+, 2.4&5G WiFi, USB 2.0, 2023

✅ Simple remote: It offers everything you need to control your TV, including fast access to popular streaming channels.
✅ Intuitive Home Screen: Fast access to your favourite streaming services, inputs, and free live TV channels.
✅ Easy search: Search by title, actor, genre, and more to find out where you can stream for free or at the lowest prices.
✅ Supports all your favourite voice assistants: Apple AirPlay, Apple Home, Alexa, Google Home.
✅ Free Roku Mobile App: Control your TV, use voice search, private listening and more. iOS and Android.

PromoN° 8

Finlux MF24F 40 inch FHD, Smart, Fire TV, HDR10, Dolby Audio, DTS Virtual X, DTS HD

Enjoy all the content you love in Full HD with enhanced clarity and detail.
Watch TV shows and films in enhanced contrast, higher brightness levels, and a broader colour spectrum with HDR10.
Dolby Audio delivers clear, rich sound, providing a crystal clear listening experience.
DTS Virtual:X paired with DTS-HD technology creates a cinematic experience, transforming your favourite movies and shows with lifelike surround sound.
Get right to your good stuff - Fire TV is designed for TV watchers. With all of your favourite films, TV shows, apps, and other content in one place, you can access whatever you’re in the mood for.

N° 9

Panasonic TB-40S45AEY, S45 Series 40 inch Full HD LED Smart TV, 2024, TiVo, Google & Alexa Voice Control, Media Player, HDR, HDMI, For An Exceptional Visual Experience

FULL HD PICTURE PERFORMANCE: Elevate your viewing with this LED TV's High Definition resolution and HD Colour Engine, delivering crisp, realistic visuals and natural colours that make shows, movies and games come to life
TIVO SMART TV: Discover new favourites with a personalised Smart TV experience powered by TiVo, offering access to streaming apps, and tailored recommendations based on your unique taste profile
VOICE CONTROL: Experience effortless hands-free control with Google and Alexa voice control support, perfect for changing channels, adjusting the volume or turning the power on or off, all without reaching for the remote
GAME MODE: Dive into the action with this Full HD TV's dedicated Game Mode, optimised for low latency and smooth gaming performance, ensuring you enjoy every session to the fullest
FLEXIBLE VIEWING OPTIONS: Enjoy versatile viewing in any room, with the HD Triple Tuner, plus WLAN and HDMI, and easy access to personal content via the USB Media Player, making this HDR TV the ideal entertainment hub

N° 10

VELTECH Roku 40" Smart TV, 40 Inch Full HD 1080p with Apple TV+,BBC, Netflix, Freeview Play,Dolby Audio,HDR,Dolby Vision Television with HDMI USB Port,Large Screen for Living Room

Stream Premium Channels Get the latest channels with Westinghouse Roku TV. Netflix，Youtube，Disney+，prime video，HBO NOW，Sling TV，The Roku Channel，Google Play Movies&TV，MTV，FXNOW，Peacock，Redbull TV，Roku Tips&Tricks，NBA，Fox Business Network，The Wall Street Journal，Roku Media Player，SHOWTIME，Movies，Tubi - Free Movies & TV，Roku TV Intro，Youtube Music，Spotify Music and Podcasts，What to watch，Nat Geo TV，HappyKids.tv，popcornflix，Stingray，The Great Courses Plus，Gaia，NFL SUNDAY TICKET，MLB.tv，A&E，ESPN，Apple TV，TED TV and more!
The HD LED TV boasts a slim and lightweight design. With HDR technology, it delivers an ultra-wide colour gamut, high dynamic range display, and allows you to enjoy images bursting with rich detail.
Voice Search & Control Play your entertainment faster using the voice control and search feature on your free Roku Mobile App.
High technology, simple operation Smart remote control gives you more channel choices, simple operation, and free operation,Compatible with your Amazon Alexa, Google Assistant-enabled, and Apple HomeKit devices.
Various expansion interfaces: 3 HDMl ports, 1USB 2.0 ports and other multiple interfaces allow you to expand more devices on this TV to meet your life needs.

Frequently Asked Questions (FAQ)

What is the best 40 tvs?
It depends on your needs, but the top 3 products are generally the most balanced options.

How do I maintain it properly?
It varies by model. The best approach is to follow the manufacturer’s recommendations (yes, reading the manual is worth it).

Where to buy it with confidence?
Amazon remains a solid choice: wide selection, easy returns, and tons of user reviews—hard to beat.

Do I need a big-name brand?
Not necessarily. Lesser-known brands can be surprisingly good, with well-designed products that rival top names—at a lower cost. Don’t overlook them just because the name is unfamiliar.

What are the most common pitfalls?
A super low price might be tempting but could signal major compromises (build quality, reliability, nonexistent support…). Also beware of product pages with no reviews or vague comments. Spend a few minutes reading real feedback—this is often where the most valuable info is.

How is our ranking built?

We don’t claim to have a magic formula. In reality, it’s a blend of data—ratings, sales volume, review frequency—and observation. We watch for recurring themes in reviews, compare search trends, and yes, sometimes rely on our gut feeling. A great product isn’t just numbers. Our ranking aims to balance all of that: data, common sense, and a lot of time spent checking.

We analyze scores, sales frequency, genuine reviews (not just stars), and current search trends. Each model is rated using a consistent set of criteria. While it’s not perfect, it helps us stay fair and consistent. And we update our lists often, because products evolve—and so do we.

Why trust Topelio?

Topelio is an independent website—we don’t sell these products and we’re not tied to any brand. What drives us is clarity and usefulness. We aim to produce practical, readable, honest content. Our rankings are based on public data, complemented by our own experience. No shady partnerships or biased recommendations—just a genuine effort to save you time, and maybe money too.

See all 40 tvs on Amazon

Conclusion

Thanks for taking the time to read this guide. Choosing a 40 tvs might seem trivial, but it’s often more complicated than expected. Too many options, unclear product pages, and marketing promises that don’t help… That’s why we aimed to create a simple but solid comparison. With practical info, useful tips, and most importantly—a ranking based on reality. Take time to compare, read more reviews if needed, and choose based on your own priorities. What works for someone else might not be ideal for you. If this guide helped you, feel free to explore our other articles. We always try to add real value—without wasting your time. See you soon on Topelio.